Our motto isn't "rockin' social justice" for nothing!

Does bringing a campaign/cause to music festivals, concerts and other events matter?

Yes.

Does doing it professionally and in a way that connects with the audience matter?

Yes, even more so!

Here's why: being on the ground and in the field is important. It's even MORE important now that we live in an age of online organizing - it provides the tangible, real opportunity to connect, train and inspire people to take action and get involved. It provides the yin to the yang of the online organizing aspects of a campaign, so to speak. It sticks with people - it keeps them engaged and involved when they go home and go back online. And, importantly, it is part of the larger idea of 'cultural relevancy', something that is critical for building long lasting support.

Lokahi is made up of teachers, campaigners, artists, organizers and musicians that understand the intersection of politics & causes with music & popular culture, and importantly, we have access and channels to both of those worlds. We exist to act as the bridge between these two realms, and in turn, we build massive support for the campaigns we partner with.

We've seen over 350,000 people join the ONE Campaign over the last year and a half because of this form of outreach. It works. It's powerful. And it blends perfectly with the online advocacy era we are now full entrenched in.

What exactly does our concert outreach entail?

Everything, and that's the point! We cover everything from making contact with an artist and getting access to tours to creating materials to training and recruiting volunteers to actually loading up the trucks, hitting the road and setting up and talking to fans each night. We have created a sustainable, powerful and effective model of grassroots outreach that is particularly useful in it's ability to build rapid support for a campaign, recruit new volunteers, train and work with existing ones, and create a form of 'brand identity' with hundreds of thousands of individuals over a short period of time.

Running grassroots outreach campaigns is crazy, touring is even crazier, but we've created a program that encompasses every single aspect of this world, blends it all together seamlessly and produces impressive results.

If you are at all interested in learning more about our concert work, please feel free to email us, and we'll get you more information. Our photos, blog and myspace page also give more insight into this important part of our work.